Design that tells the story

My design practice is rooted in storytelling, visual culture, and the space between art and communication. I create work across branding, apparel, digital graphics, campaigns, creative direction, and visual systems, focusing on translating ideas into clear visual language. Each project is approached as a way to build identity, shape tone, and create visuals that can move across formats without losing their original energy.

Make it stand out

Playground

Sample project #1:

A full brand identity for Delusional Ambition, a clothing brand I co-founded. What began as a series of early apparel releases developed into a complete visual identity, defining the brand’s logo, typography, apparel graphics, creative direction, and overall design language.

shabang
shabang recap 
community mural 
social media brand content

Delusional ambition

Sample project #2:

A full brand identity for Delusional Ambition, a clothing brand I co-founded. What began as a series of early apparel releases developed into a complete visual identity, defining the brand’s logo, typography, apparel graphics, creative direction, and overall design language.

hat - pink 
main logo
 alt. logo
hat - green 
early logo exploration