Storytelling through design, creative direction, and visual communication.
My design practice is rooted in storytelling, visual culture, and the space between art and communication. I create work across branding, apparel, digital graphics, campaigns, creative direction, and visual systems, with a focus on translating ideas into clear visual language. Each project is approached as a way to build identity, shape tone, and create visuals that can move across formats without losing their original energy.
Featured project #1:
“PLayground”
PAINT POWERED BY Liquitex, PLAYGROUND IS A LARGE-SCALE INTERACTIVE ART INSTALLATION DESIGNED TO REINTRODUCE PLAY INTO EVERYDAY LIFE. ROOTED IN COMMUNITY PARTICIPATION AND BUILT ON A SIMPLE BELIEF: ART DOESN’T HAVE TO BE SERIOUS TO BE MEANINGFUL.
Playground is growing into a creative brand built around participation, public art, and shared experience. The Liquitex collaboration at Shabang brought that vision to festival scale, supporting a collaborative mural shaped by the community. Playground continues to explore where art, play, and public space meet.
Featured Project#2:
“Delusional ambition”
A full brand identity for Delusional Ambition, a clothing brand and creative community I co-founded.
What began as a series of early apparel releases developed into a complete visual identity, defining the brand’s logo, typography, apparel graphics, creative direction, and overall design language.