Delusional Ambition is more than a clothing brand—it’s a creative identity, a community, and a refusal to settle. Co-founding DA gave me the opportunity to build something from the ground up: a visual system, a mission statement, and a set of values that speak directly to those navigating the tension between creative drive and societal expectation.

The brand was born out of conversations with friends, collaborators, and fellow artists who felt the pressure to “play it safe.” DA exists to be the voice that says: go for it. Take the risk. Live creatively, even when it doesn’t make sense on paper. We built the brand to speak to that kind of mindset—and to reflect it visually, through bold design, layered symbolism, and campaigns that capture a real lifestyle.

This page documents that process—from early logo iterations and typography studies to campaign images, graphic overlays, and media built as a team. I led the creative direction, design, and production across every stage, learning what it means to shape a brand that embodies its message.

DA isn’t defined by a product line or a genre. It’s defined by creative freedom, collective energy, and the ambition to live outside the lines.

Creative direction, brand development, and campaign production. 2024–ongoing.