A cold-weather drop and creative campaign for Delusional Ambition, built around a multi-day shoot in Lake Tahoe, California. I led the creative direction for the full campaign—from concept to location scouting, styling, shooting, and post-production—working with a small team to bring the brand’s ethos into a winter landscape.

This was more than just a hoodie design. It was a chance to shape the visual identity of DA at a larger scale—connecting product, environment, and story. The shoot allowed me to grow not just as a designer, but as a creative director—balancing production logistics with visual storytelling.

The result was a cohesive campaign that pushed our brand forward and expanded how we share our work with the world.

Screenprinted hoodie. Creative direction, design, and production. Shot in Lake Tahoe, California. 2025.