A core piece in the evolving visual identity of Delusional Ambition. This crewneck features the brand’s flower pot icon—first sketched as part of early logo explorations, now used as a recurring symbol of growth, rootedness, and creative persistence.

The pot represents where ideas take root. It’s a simple form, but one that’s come to reflect the foundation of DA: a space for fostering creative growth, building community, and staying grounded in your practice even while reaching beyond it.

This release continues my role in shaping DA’s design direction, not just through graphics but through symbols that hold meaning. The crewneck is part of a larger effort to create wearable objects that carry the brand’s values without needing to say much at all.

Screenprinted on heavyweight cotton. Designed in California. 2024.